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New tech company uses AI to engineer music that drives human performance MIAMI - MNDLB5 (pronounced Mind Labs) has released six new electronic dance music (EDM) tracks that use Artificial Intelligence (AI) to take music production and human performance to the next level.
The six tracks are among the first electronic dance music tracks developed with Artificial Intelligence, including Generative AI such as ChatGPT, in the end-to-end production process spanning songwriting, vocal translations, sound effects, cover art and social media videos.
MNDLB5 was co-founded by Neel Lee Chauhan and his two sons, Evan C and EC^2. Neel is a Canadian-British tech executive and former Top 10 Canadian EDM DJ. He launched the company in partnership with American music producer Andrew Hogarth after discovering that his boys performed better in sports when they listened to their favourite EDM tracks. On a hunch, he mobilized a team of alumni from Google, Salesforce and Toronto Metropolitan University who completed an academic literature review which validated that music can drive human focus, engagement and performance.
“MNDLB5 brings together a world-class team of electronic music artists combined with experts in Artificial Intelligence with the goal of engineering Electronic Dance Music that drives human performance” said Chauhan, who is a Director of MNDLB5 and a member of the Board of Governors of Toronto Metropolitan University.
“The opportunity to make history driving the evolution of Electronic Dance Music gets me excited about MNDLB5,” said Andrew Hogarth, who is the lead producer and sound engineer for MNDLB5.
Neel started his career as an EDM DJ based out of Toronto where he regularly headlined underground raves and big room clubs with many of the world’s leading electronic DJs including Deep Dish, Roger Sanchez, Armand Van Helden, "Magic" Juan Atkins, DJ Sneak and Derrick Carter. He regularly performed on Much Music, Canada’s leading music channel. Neel is now a New York-based tech executive and has held leadership roles at Google, Nectar Loyalty (Acquired by AIMIA) and Yodle (Acquired by Web.com).
The Jump Lab Mix was released on March 15 and features AI-enhanced vocals by Evan C and EC^2. A new song titled Toxic Lab Mix will be released on Friday, March 22 during Miami Music Week and features an “AI Duet” between Canadian Singer Ricki Ayela and the AI Generated Voice of MNDLB5.To listen to MNDLB5’s new music visit Spotify.
For more information about MNDLB5, please visit its website, Instagram, Youtube or Discord.
